Nike needs to solve these dynamic too. After this measure it was observed that the productivity of staff increased as it had a positive impact on their psychology. Brands also do several other things to gain popularity. In addition, Nike has the opportunity to improve its brand image by highlighting customer satisfaction in marketing its sports shoes, apparel and equipment.
So staying innovative and up-to-date with the current wants and needs of thier target market is key in oreder to retain thier position as market leader.
Nike has to work hard to gain back the trust of its consumers. Since the goods are manufactured in Asia, the cost of labor and material is increasing.
We discussed how Nike were a premium brand, this may even be even more relevant as it is these premium products are hit the hardest in economic downturns. As one of the major firms in the global sports shoes, apparel and equipment market, Nike Inc. Increasing individual wealth in developing countries opportunity Increasing emphasis on product safety opportunity Improving positive attitudes about leisure opportunity In developing countries, Nike has opportunities to tap consumers with increasing individual wealth.
Nike had to adopt their legislative framework quickly to expand. Nike settled this case in California Supreme Court after facing defeat and suffered greatly at the hands of bad publicity. Still, there are several trends that have a global influence.
Company is involved in the designing, developing, producing and multinational marketing and sales of footwear, clothing, equipment, accessories and services. In the western markets businesses might find more friendly laws.
Still, there are several trends that have a global influence. The company also has the opportunity to use these programs to address climate change, which affects supply chains and the appropriateness of Nike sports shoes and apparel in certain regions.
The government has taken initiatives in terms of transparency in global value chain and Nike has benefitted from that.
This is important because this shows how societies care for environmental issues is growing, and how methods that have served Nike for so many years, need to be changed to reflect the change in societies demands.
Public Domain Nike Inc. Most of them are not realizing sufficient profits because of a stronger dollar since the recession. While a brand cannot generally Pestel of nike the economic, social or political factors directly, it must try to adapt to these forces to do business profitably.
People are looking for products that despite being athletic are stylish and fashionable. Nike has to focus on all of the parameters of the business operation to get more success in the future within its athletics segment.
On Facebook, Nike has more than 27 million followers which is just a reflection of its global popularity. Nike has strived to make innovative products which are technically advanced and fulfils the requirement of its consumers.
Pest Analysis on Nike. In the western markets businesses might find more friendly laws. In the case of Nike and its sports shoes, apparel and equipment, the following ecological external factors are notable:Nike has to focus on all of the parameters of the business operation to get more success in the future within its athletics segment.
Pestle analysis can be focused for this purpose. Political Factors. Nike has clear influence by the political environment of the country it sells its products. Nike was caught up in the ongoing debate around globalisation, perceived by many pressure groups to be ‘Increasing the inequalities of political power and influence, as well as highlighting new dimensions of inequality’ (Hurrell and Woods,p.1).
Nike is a well-known brand of sports gear and apparel. It is also a major brand selling internationally.
Apart from having customers in the international market, it also has its suppliers located internationally. Following is an analysis of how the PESTEL forces affect Nike’s business.
A Brief Profile of Nike, Inc. Nike, Inc. is a sportswear and equipment supplier based in the United States. It was founded in January and it’s headquarters are located near Beaverton, Oregon/5(14K). PESTEL-PESTLE Analysis of Nike by adamkasi | Mar 26, | Companies | 0 comments Nike is a globally recognized brand of footwear, athletic apparel, sports accessories and equipments.
Nike PESTEL/PESTLE analysis. Big brands that sell internationally can be subject to some unique forces which impact their sales and profits. All of these forces may not be related to business directly but can have a deep influence on it.Download