While the prices are considered higher than average, the exclusive distribution strategy of offering the products through many outlets have made the OXO products a tough competitor in the market.
Select network This is a sample essay that explores the marketing strategy of OXO Kitchen Gadgets, a popular brand of kitchen tools and utensils. Today OXO continues to manufactures innovative products and has brought the principles of universal design to the global marketplace.
This company offers at least a few items fitting for any and every individual. Retrieved July 14,from http: As a result the market for gadgets tends to become commod8ity-like where pricing and availability becomes the two most common approaches to differentiating products as they rapidly mature over time Consumer Reports, 36, This strong focus on empathy is not nearly as present in competitors, who often are focused purely on the functional definition of products and their utilitarian not experiential, value.
Retrieved July 11,from http: This is because the company makes tools that suit anyone irrespective of whether they are handicapped, or not OXO, Push marketing is an advertising technique that relies on promotion, where businesses take their products to the customers.
How does this compare with the kitchen gadget markets described in the research? Most of these locations are not too far from where people live and could create more chances to let customers view the product.
For OXO kitchen gadgets, the most prevalent marketing strategy is to advertise through digital media. That is why the company designs its products to meet the needs of a particular market segment or group.
Product Mix OXO offers over products, covering many areas of the home: Qualitative Market Research, 12 4 Distribution channels are well established and the gadget industry has seen success using e-commerce globally as a means to scale selling and reduce operating costs as well. A third strength of the industry is how well defined the approaches to pricing are within the existing and emerging distribution channels, The approaches used to incent and reward channel partners is fairly well established.
This is in major contrast to its competitors, many of which who compare purely technical specifications and the functional aspects of the product. The company has made finding its products convenient for all people. Common practices include trying to sell merchandise directly to customers via company showrooms and negotiating with retailers to set up displays.
The company runs an active Facebook page with overlikes; it includes product reviews, recipes, and kitchen tips of all kinds. The focus on DINC couples who entertain and value technology innovation in the products is evident in how OXO is defining the product strategy today and into the future.
Judging marketing mix effectiveness. OXO progresses across all three levels of the product as defined in the book by unifying them all with a strong focus on innovation driven by customer empathy and galvanized around optimizing lifetime customer value.
OXO's focus on their target markets is also supported by continually new product development efforts that concentrate on anticipating the needs of customers. However, OXO believes that anyone who has trouble in handling or working with any homeware tool is a potential customer of the company.
Over time gadgets become inelastic from a price elasticity standpoint and therefore lead to severe price cuts to gain distribution. It has since grown to over products, including cooking, storage, cleaning, office and organizational tools.
Products are rarely made to suit the older population. OXO is also doing exceptionally well in the dual income, no kids DINC segments of the market, as these couples often have a higher than average income and entertain more than their counterparts.
OXO, as an established company, believes in controlling whatever is happening in the market, but not to imitate what others are doing, in the market. Every business organization is fighting to survive the highly competitive business environment.View Lindsay Mecca’s profile on LinkedIn, the world's largest professional community.
Lindsay has 9 jobs listed on their profile. See the complete profile on LinkedIn and discover Lindsay’s Title: Director of Brand Communications. Marketing: OXO OXO is a design company whose mission is "OXO is dedicated to providing innovative consumer products that make everyday living easier." OXO was established by Sam Farber in to develop the Good Grips range of comfortable, easy-to-use kitchen utensils.
OXO on its part has been on the forefront in developing marketing strategies that incorporate utilizing all social media websites to market its products. In the wake of. Marketing: OXO OXO is a design company whose mission is "OXO is dedicated to providing innovative consumer products that make everyday living easier." OXO was established by Sam Farber in to develop the Good Grips range of comfortable, easy-to-use kitchen utensils.
Farber's inspiration to establish OXO was due to his wife.
This sample paper explores the marketing strategy of this kitchen utensil brand, OXO, and discusses the advertising techniques used by the company.5/5(1). Marketing Manager - Oxo-C4 Alcohols and Standard Acrylic Monomers () – Houston, TX Where the Chemistry Happens We are seeking a talented professional like you to develop and implement strategies, market intelligence, segment and product marketing plans, and pricing in North America.Download